brand New loan originator Lion Inspired by the success of electronic banking institutions like Revolut

brand New loan originator Lion Inspired by the success of electronic banking institutions like Revolut

Prompted by the success of electronic banking institutions like Revolut and N26 the group of committed experts has added their savings that are own money to start out Lion Lender.

The core team comes with professionals that have considerable expertise in finance, IT, marketing, company development, information safety and appropriate. They’ve been originating from worldwide banking institutions, major neighborhood IT organizations, fin-tech company, and electronic marketplaces. Lion Lender could be the initial step to produce an electronic bank in Russia.

Their objective is always to raise the economic literacy for the regional populace. Everyone else needs to have simple and convenient use of monetary solutions without borders – worldwide, and comprehend obviously most of the benefits and risks of lending options.

The business ended up being started in 2018. Since then the group had been taking care of IT-system, general market trends, item development, etc., as well as in 2019 the legal entity for procedure company ended up being founded and product product sales had been launched. Presently, the united team is composed of 28 specialists. The loan profile during the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a uncommon name brand for the business in Russia. The overwhelming most of the MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group made a decision to utilize the approach that is european operating the company and branding. More over, the scientists found that prospective clients aren’t responsive to the business title when you look at the loans that are short-term. It’ s most critical to possess an excellent item and exemplary advertising. Lion as an icon of security, self- self- confidence, and duty, that will be essential whenever using cash.

How it operates?

The entire process of acquiring new business is very directly ahead- the possible client searches for short-term loans online and sees an advertisement online after which extends to Lion Lender’s site.

Then your loan can be chosen by the client quantity additionally the loan term they want. The payment terms are visible right away. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then utilizes its very own CRM system with outside integrations for running the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to decide regarding the application for the loan approval. In the event that loan is authorized, your client should signal the contract utilising the electronic signature and from then on, the mortgage is issued in moments towards the client’s bank card or account. All of the procedures simply simply take not as much as 20 moments for brand new consumers as well as a shorter time for consistent consumers.

The advanced IT system with a outside scoring model enables approving loans simply to accountable borrowers. Also repeated customers feel the scoring system once more. The scoring model is peaceful conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to keep up with the stability between your growth that is high of company in addition to loan profile quality later on. But, once the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan as well as minimizes the losings. =


Presently, Lion Lender has almost 10K customers. The goal market is individuals over 30 with family members, whom knows what they require cash for, simply how much as well as for just how long. They don’t make an application for the absolute most or for a maximum term which leads to having to pay the mortgage straight back reliably and on time.

The customer that is typical a family members man/woman, 33 yrs old with typical earnings around EUR 550, additional or more training, smartphone and online users. The retention rate is finished 50% now. Later on, these are generally about to boost the going back clients base to 75%.

The income that is average of clients is very high and because of the plumped for potential audience, the standard price for Lion Lender is gloomier compared to the industry average of 15.6per cent. More over, the scoring system is performing its work by continuing to keep the standard price for the borrowers low. The goal is to retain the standard price in the level that is current as this might be a motorist for development inside their chosen development strategy.

The item

Presently, only 1 item emerges for investment- the short-term loans before the wage (under thirty days). The attention price is controlled by the Central Bank of Russia, the loan price is bound as much as 1% per time (up to 365per cent p.a.). This will be in line utilizing the competition.

Presently, the group is working constantly to produce the chance to provide our customers additional solutions like money-transfer, P2P opportunities, longterm loans with installments and application that is mobile.

The typical loan for brand brand new clients is about EUR 140, while the normal loan quantity for repeat clients is EUR 210. Probably the most regular loan purposes are spending money on bills or even for household shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, it is therefore extremely important to own a great enterprize model. The key rivals would be the solutions that have exactly the same 100% online model as Lion Lender and such young organizations which joined industry recently and currently achieved quite high brand name understanding, for instance, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Regional regulation could be the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5percent a day to at least one% per pay recently and issued brand brand new legislative initiatives which are advantageous to clients but result in the micro-financing company more difficult.

As a result of Lion Lender’s primary goal -building a digital bank in Russia they concentrate on the regional company, but as soon as its accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the new Loan Originator on Grupeer platform!

Leave a Reply

You must be logged in to post a comment.