After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Company

After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Company

‘all told me to go die in a hole and I did the opposite was by me’

Ms. Cheek. (Picture: Katya Nicholas)

The last time we chatted to Lori Cheek, she along with her dating app—then called Cheek’d—had just been coldly rejected on nationwide tv by Kevin O’Leary, Mark Cuban, Barbara Corcoran, Robert Herjavec and Lori Greiner. Now, nearly a year that is full her admittedly cringeworthy Shark Tank episode aired, this new York-based CEO has totally reinvented her business, and it is willing to share it once more aided by the globe.

“They all told me personally to get perish in a gap,” Ms. Cheek told the Observer, in mention of the Sharks, “and we did the exact opposite.”

Okay—the words “die in an opening” didn’t precisely escape some of the Sharks’ lips, but there’s no denying they had difficulties with Ms. Cheek’s product that is original. The way in which it worked, users could pass flirty ice-breaker cards to cute strangers they spotted into the world that is real then, those strangers could log onto Cheek’d and see the dating profile of the individual who’d just handed them a card.

The Sharks had some biting, though perhaps reasonable criticisms—namely, that in the event that you could muster the courage up to pass through some body a Cheek’d card look at this web site, couldn’t you simply provide them with your telephone number?

“I don’t think it had been constructive the way they provided me with the feedback,” she said, “but I heard it, and I also made a decision to make an alteration.”

Ms. Cheek stated she had been extremely stressed whenever she pitched her product towards the Sharks. (Picture: ABC)

Though we talked to her over the telephone, we’re able to sense Ms. Cheek bubbling as she talked concerning the brand new iteration of her item (now called Cheekd, sans apostrophe), which celebrated its launch, properly, on Valentine’s Day. The application is made as a solution to missed connections for smartphone-addicted singles, whom might spend therefore time that is much down at their screens, “the passion for their life could walk right past them,” Ms. Cheek said. “It prompts individuals to focus on what’s occurring into the real life.”

The software delivers users alerts when other appropriate Cheekd users are inside a 30-foot radius of these.

“There’s a hot man at the finish associated with the club, and you’ll maybe not understand he’s there,” she proceeded. “You look down at your phone, and see Jack N. is 30 legs away from you.”

The application additionally keeps a listing of every match that is potential pass throughout the day. Possibly discover that is you’ll a sweet man with that you’ve ridden the subway a number of times along the way into work, but whom you’ve never ever noticed ended up being here.

“The next morning, you’ll see one another once again, plus it’s planning to force you to definitely speak with one another,” Ms. Cheek stated. “I think it is likely to be just a little embarrassing, but at the very least you’ve style of already said hello.”

And right here’s the super cool component: because Cheekd uses Bluetooth, it does not need a web connection to work. Which means it really works in places like airplanes and subways, where missed connections have a tendency that occurs more often.

Above all, the brand new Cheekd results in the flaws the Sharks pointed call at her old application.

“It’s using the awkwardness away from sliding individuals who card,” she said. “Sometimes it absolutely was difficult it had been my business. for me personally to complete, and”

Cheekd, re-invented. (picture: iTunes)

But bouncing straight right right back from rejection—on TV that is national no less—wasn’t constantly easy. After Shark Tank, Ms. Cheek stated she felt a broad “gloom” over her company. To maneuver ahead, she discovered a business that is new, Roger Chinchilla, whom purchased away her old lovers and it is now an equity shareholder. She additionally discovered help in unique Shark Tank Twitter groups—groups where entry is just awarded to individuals who’ve appeared in the show. Users share feedback, resources which help one another promote their organizations.

The next actions for Ms. Cheek? Accumulating Cheekd’s user base, and bringing on investors who are able to offer marketing bucks. She’s presently fantasizing about an advertising campaign for brand new York’s L Train.

Is Ms. Cheek stressed, we asked, that investors are likely to shy far from her product, having seen just exactly just how defectively it initially fared on Shark Tank? She stated she’s “not worried about this for an additional.”

“I think investors fundamentally spend money on people,” Ms. Cheek said. “If they understand how difficult we worked only at that the first occasion, they’re likely to understand how difficult I’ll work with this the next time.”

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